Top Digital Marketing Trends For 2018
11th February 2018

Now that we're settling into the year a bit, it’s time to take a look at your current marketing methods and what revisions are required to accommodate shifting trends. Always remember that what’s ‘hot’ at the moment will soon be replaced by the next best thing to take the marketing world by storm. In the list below, we have taken a closer look at the digital marketing trends predicted for 2018:

  1. Personalised Content & Unique Customer Experiences
    Content is still at the heart of a campaign, but the very nature of it is taking a turn that’s worth paying attention to.Personalisation is rapidly gaining traction in the digital realm. So, how can you implement this?
    - Start small and easy (target the ‘low hanging fruit’);
    - Using this simple data, start a series of lead-nurturing campaigns; and
    - Start employing targeted calls-to-action (or ‘smart CTAs’).
  2. Marriage Between SEO & Content
    Whilst we’re on the topic of content, there is now some belief that content and SEO are converging into a single function. This means that it’s time to start treating them as so. So, how can you implement this in digital marketing?
    - Look through your SEO data to learn how people are engaging with your content;
    - Look into how users engage with different types of content across different channels; and
    - Continually analyse and measure results.
  3. Master the Micro-Moment
    On average, we check our phones 150 times a day. The prevalence of smartphones has meant that we reach for our pockets and purses when conducting research and making purchases. So, how can you implement this?
    - Anticipate precise micro-moment needs and address them; and
    - Shift your focus from brand objective to put yourself in the customer’s shoes.
  4. Video Marketing
    With 63% of businesses using videos in their digital marketing campaigns as of 2017, this is a trend that many companies are latching onto. Not only are consumers more likely to ‘like’ and ‘share’ videos, it’s also a highly effective way to present your brand story. So, how can you implement this?
    - Hook the audience in the first 3 seconds;
    - Add large and legible text to the videos (so it can be read when a smartphone is on silent); and
    - Find inspiration in your current content.
  5. Sharp Messages on Social Media
    When it comes to social media, consumers are increasingly longing for consistent brand messaging and intuitive interactions. They are also more attracted to content that taps into their emotions, so you need to understand what compels and motivates your audience. So, how can you implement this?
    - Determine which platforms are most suitable for your business; and
    - Take the time to establish a solid brand voice.

Whether you’re a new member to a marketing team or you’ve been doing it for years, staying abreast of digital marketing trends is essential if you want to stay relevant. We hope that our discussion of the expected top trends for 2018 has given you plenty to think about in regards to your own methods and what you can be doing differently in order to succeed.

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